We are an AdTech start-up in the B2B media space. Plan Your Media (PYM) focuses on NexGen Technologies that enables the OOH media industry. We are the first to bring Audience Measurement System in the industry that will help to measure impressions and ROI, thus changing the way how outdoor media is bought. Our Artificial Intelligence Planning tool will help to find your targeted demographics within budget and will help maximize your campaign TRP by suggesting the right media to be purchased. It has a novel Search engine that helps you find inventories in your demarcated area of interest on Google Maps. All the inventories are Geo tagged and verified on the platform. Our Real time monitoring Mobile App facilitates tamperproof reporting and listing. Our SaaS based cloud platform is a mini ERP for media owners. PYM's Technology driven marketplace brings Advertisers, Agency and Operators across India together and helps them buy and sell outdoor media in the most affordable and planned manner.
Though OOH will be the focus area to start with, PYM vision is not restricted to OOH only. They believe Digital is the way forward and they want to bring synergy between different media vehicles as far as advertisement is concerned.
The idea conceived way back in 2012, when Nirmal (Founder) was heading an organization as a Head-Sales and Marketing. He faced a great difficulty organizing outdoor campaign for his Company within budget. He faced lack of transparency, inflated prices, limited options and over dependence on agency to run an outdoor campaign successfully. Also reaching multiple locations to validate the option was a big challenge faced by him and his team. He started conceiving the idea with his friends in the IT industry and tested his POC in 2013 successfully with great acceptance in India and Thailand market. But due to some unavoidable circumstances he has to shelve his idea until Jan 2017, when he decided to finally launch PYM with more advanced features. The current plan was to enable it with AI (Artificial intelligence), smart monitoring and cloud computing.
Plan Your Media (PYM) offers a SaaS to Advertisers, Agency and Operators to manage, access, plan and buy media for their advertisement campaign with a proprietary AI tool that takes Geographic and Demographic data along with vehicular traffic (DEC data) to suggest most appropriate target location and available media vehicles to buy for the campaign for better ROI.
He is the Founder of Ignisminds and Plan Your Media is his brain child. He is a Bachelor in Computer Application and a management graduate from IMT, Ghaziabad with 18 years of work experience in Retail, Operations, Sales and Marketing. He has been associated with fortune 500 companies like Tata Steel, Aditya Birla Group, ITC, and Honeywell. His last assignment was with Greenply Industries ltd. as Associate Vice President and Country Head for Greenteriors Wallcovers.
He is the Co-Founder & Chairman of BOD of Ignisminds and Chief Strategy Officer of Plan Your Media. He is an Engineer [HBTI Kanpur] and management graduate from IMT Ghaziabad. He comes from Management Consulting background with more than 15 years of experience in Power, Government and IT sector. He has worked with companies like TCS, KPMG, and Satyam. His last assignment was with Infogain as DGM Strategy, Apart from Transformation of the company has played instrumental role in Funding from PE firm, Acquisition & Integration of Blue Star Infotech.