Audience Measurement System
Plan Your Media brings Audience Measurement System (AMS) for OOH media. The system uses extensive Data, Research and Technology to arrive at Eyes on Impressions generated by each Outdoor Media Site verified and listed on our platform. We use Artificial Intelligence and complex algorithms of Traffic Engineering to accurately estimate the future traffic that will see your advertisement on an outdoor media site. The System allows you to target audience based on gender and age group making the whole buying experience easier and transparent.
The System takes into account real-time Speed Data, Road Characteristics data, Traffic Circulation data, Demographics Data, Geo position data of OOH unit including intricate parameters like size of billboard, angle, setback distance from road, height of panel, illumination, clutter, occultation, format type etc along with Visibility Research data to arrive at VAI (Visibility Adjustment Index) of each outdoor unit. VAI of each unit helps to arrive at actual Eyes On Impressions and CPM of each outdoor site. That’s not all, you can measure Audience size, Gender Mix, DEC, LTS, Reach, Frequency, OTS, Gross Impressions, GRP and TRP of the campaign planned during a period.
All the OOH units are listed and verified with the help of our Admonitor Mobile Application, on ground verification and digital verification process.
